Do you prefer cork sealed bottles of wine? Most do.
With more premium wineries trying screw capped bottles, a recent 6 year study ending in June 2016 showed that people are still willing to spend over $3 more per bottle for a cork closure than alternative closures. Also, bottles with cork saw a 42% increase in sales during that period while alternative closures only rose 13%. That’s a significant difference. The perception is cork suggests a guarantee of quality, a natural and environmentally friendly closure, and adds to the wine experience. And hey, it’s hard to buck tradition and nostalgia.