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This post with Ravenswood Winery founder Joel Peterson is a bit different than my usual podcast. As the Visual Oral Histories Chair of the Sonoma County Wine Library Association, you may be aware that I began videotaping oral histories as a way to capture the stories of those who made major contributions to the wine industry. We feel it’s imperative to preserve these stories for future generations. Joel Peterson, the founder of Ravenswood Winery and now Once and Future Wine, certainly deserved to be included. This is the audio from his Visual Oral History. If you’d like to see the video click here.

You may have heard the radio interview I posted in 2017 but this interview delves much deeper into his past. Join me in the historic Bedrock Vineyard in Sonoma County with Joel.

 

This was only the second time I’ve featured just one guest on my radio show since it began in 2014. Today you’ll meet the Godfather of Zinfandel, Joel Peterson. You may not recognize his name but Joel has been bottling and promoting Zinfandel since he started his brand in 1976, Ravenswood Winery. It’s likely you’ve heard of that name. They bottle other varietals and are well known for their slogan, No Wimpy Wines. Now he’s back at the beginning with his new brand, Once & Future. It’s a fascinating story he shares on today’s podcast.

 

joel peterson

Join me as I walk the vineyard with Peter Mathis. He followed his dream of planting a grenache vineyard. It’s only 7 and half acres but his day job helps pay the bills. That means he works 7 days a week to explore his passion. As the awards indicate, it’s a worthy effort.